Oliver and Maxim in an interview: Inno-Tec’s recipe for success

Maxim Shpakov (CTO) and Oliver Hupfeld (CEO) reveal our secret recipe and explain the advantages of a manufactory over mass production.

Others want things to be as simple as possible, while you strive for complex and complicated projects. Why should customers confront you with the highest possible requirements?

Maxim – Because we like to solve problems that not everyone can solve. At Inno-Tec, we have an enormous pool of knowledge and skills. We want to use this pool, and for this we need complex and complicated tasks in equal measure.

Knowledge and skill, that's your secret?

Oliver – The basis rather. Our secret is the ability to combine the two.

And you can just spill your secret like that?

Oliver – This secret can’t be copied just because someone knows the recipe. It’s based on the fact that we’ve had a lot of talented people working hard on a common cause for years. It’s not something that can be plucked out of the ground, it grows organically.

What distinguishes a complicated project from a complex one?

Maxim – Complicated projects require special knowledge. Without this knowledge, a complicated project will never be a success. Complex projects are those that not everyone can make a success of, even though you know in principle what needs to be done. For complex projects, you need skill. We strive for both, because we have the knowledge for complicated projects and the skills for complex ones. We master both worlds.

Why do your customers come to you? They could turn to one of the "big players" in your industry instead. How can you keep up?

Maxim – “Keeping up” sounds almost too modest to me. It’s not the size of an organization that matters, but what it can do. And we can do more than others. Our customers come to us when they need special software trades that no one else can produce for them. What’s more, our customers know that we provide them with customized solutions, not off-the-shelf products. We are a software manufacturer, not a software mass producer.

As a manufacturer, you cannot have the human resources of a corporation.

Oliver – Instead, we offer agility and flexibility. We bring this to the table in order to deal with changing requirements or new problems quickly and to the point. In terms of the number of employees, we are not in the same league as a large corporation, but we have nothing to hide when it comes to our skills, and we are always ahead in terms of speed. Large organizations behave like sluggish tankers and find it difficult to change course spontaneously. Not us.

So you always manage to offer individual solutions?

Maxim – Yes, thanks to outstanding employees and a proven network of competent, reliable partners with whom we cooperate. This is the basis of our ability to scale quickly and always bundle the right skills in project teams. Enthusiasts who prefer to work with other enthusiasts and demonstrate their skills come to us. Those who are agile, creative and enthusiastic about technology feel at home with us. This applies to employees and customers alike.

And as soon as a technical trend emerges in the industry, you jump on the bandwagon?

Oliver – We are the locomotive! The latest technologies are our daily bread, we are enthusiastic about them, use them and know our way around them. That’s one of the reasons why our customers entrust us with complex projects. We see “Industry 4.0”, “Big Data” and the like as pure marketing terms. What counts for us are technologies, architectures and methods.

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